Resume

Robert Hopkins
Tampa, Florida
Veteran, USMC, Combat Engineer
bobhopkins@mac.com
Mobile: 540-998-9371

I help companies increase visibility and streamline sales processes through successful marketing, social media and CRM. I am motivated and flexible to begin a new career opportunity.

KEY SKILLS

Sales / CRM Software Deployment CRM Administration (Salesforce CRM) WordPress & Custom CMS
Web Site Administration Web Development & Analytics Brand Management & Brand Transition
Corporate Communications Technical Product Manuals Marketing Strategy
Creative Team Leadership Lead Qualification & Lead Management Search Engine Optimization
Google Adwords Project Management New Product Launch
Content Development Mac & PC Trade Show Management
Product & Event Photography Adobe Creative Suite Adobe Creative Suite
Microsoft Office Sales Collateral & Catalogs Creative Literature & Brochures

PROFESSIONAL EXPERIENCE, LEADERSHIP & MANAGEMENT

Kayak Hub, LLC – May 2020-August 2022
General Manager

Manage day-to-day store and eCommerce activities while actively pursuing and monitoring all avenues for company growth. In two years, I helped build a high-volume retail store by expanding in-house brands and growing overall sales from previous years by creating and managing new company standards and sales goals through:

  • Managing day-to-day store operations
  • Responsible for setting and achieving sales and profit goals
  • Created online presence including multiple social media, online advertising program, and building a scalable, responsive WordPress website, with eCommerce engine for online ordering and fulfillment – TheKayakHub.com
  • Created and managed company email for sales and service inquiries and email marketing strategies
  • Established advertising program aimed at improved branding and exposure, and overall company growth – including designed and produced new graphic standards with improved company logo, business cards and document templates, indoor/outdoor storefront signage
  • Provided guidance to staff on procedures and policies, sales strategies, and how-to’s for in-house product repairs and installations
  • Clear communication with product manufacturers/vendors to maintain expectations for quality, delivery, safety and inventory management
  • Fielded inquiries from new and existing clients and vendors, as well as managed customer complaints and conflict resolution
  • Expanded business footprint by researching top industry products, adding additional product brands within our immediate space, as well as adding new products and services to increase overall company growth
  • Monitored financial activities for ordering on-hand inventory and logistics
  • Ensured adequate staffing for events and busy sales days as well as arrival of large shipments
  • Coordinated overall maintenance of facility including store cleanliness, appearance, warehouse upkeep, HVAC maintenance, and pest control

 

CertaPro Painters – September 2018-October 2019
Residential Sales

Using a consultative sales approach, I guided customers through the sales process of updating their home or business through a detailed analysis of their remodeling needs. Specific areas where I have been successful in increasing sales and productivity for our crews is:

  • Improved lead follow up
  • Problem-solving
  • Improving customer and account development
  • Increased accuracy in residential and commercial project estimating and on-site sales presentation

 

New River Cakes, LLC – 2008-2018
Owner/Operator

Successfully transitioned a part-time, home-based custom cake business to full-time retail location. Our online presence enabled us to capture and fulfill leads and inquiries from local and out-of-state prospects.

  • Dessert products for one-of-a-kind experience including 3D cake sculptures, ultimate wedding cakes, and elegant corporate events
  • Design of company logo, web site, print and digital advertising
  • Managed P&L, stock and inventory of raw materials and paper and packing goods
  • Created an online customer loyalty program
  • Established and provided communication for a community of local home bakers to share workload and to take advantage of local expertise
  • Hired and managed part-time employees as well as outsourcing to freelance artists
  • New River Cakes was sold in 2018

Siemens Oil & Gas – 2009-2015
Manager, Marketing Communications – Dresser-Rand, a Siemens company

  • Web site planning and development. CMS / WordPress Administrator and web site and Google analytics
  • Built a multi-brand, mobile-ready, WordPress web site with thousands of pages in 9 months
  • Overall brand manager for Synchrony magnetic bearing division
  • Managed trade show booth and preparation
  • User manuals & product installation development
  • Literature – technical manuals, sell sheets, brochures, and graphic design
  • Lead process management and Salesforce CRM Administrator (including user license admin, login and user issue management and training, creation of custom fields and reports, and account management)

Manager, Marketing Communications – Synchrony, a Dresser-Rand company

Synchrony was a Research and Development company wanting to commercialize it’s product offering (active magnetic bearings and high-speed motors and drives). I was the first and initial Marketing hire (2009), and I established and managed the overall brand and marketing communications – providing planning, budget and execution of company’s strategic communications plans to establish differentiation, drive demand, increase brand and technology awareness.

  • Brand transition and management
  • CRM administration & deployment (Cloud-Based Salesforce.com)
  • Product photography
  • Trade show coordination & logistics
  • Web development & strategic direction – including SEO, Google Adwords
  • Technical writing and product manual development
  • Technical and creative print planning and production, and public relations and trade magazine advertising.

Danaher Corporation – 1996–2005
Manager, Web Development & Graphics – Danaher Motion

Created, launched and managed DanaherMotion.com, a combination of multiple (19) brand Web sites that had grown due to new brand acquisitions.

  • I led a multi-disciplined Web development team to successfully create, launch and manage a flexible, multi-lingual, database-driven Web presence that was easy to grow and manage
  • Responsible for corporate advertising and branding, and trade show design
  • Managed the process of print and electronic technical literature design and development and product photography.

Manager, Marketing Information Development – Kollmorgen, a Danaher company

  • Started as a Graphic Designer in 1995 and established a creative team in 2 years
  • Created and managed a multi-disciplined team that developed all corporate graphics and photography, advertising campaigns, trade show planning and execution, web site administration and graphics, as well as brochures & product catalogs, and technical manuals
  • Defined and created a new corporate web site, created web and advertising goals and tracked relevant metrics per business growth goals

Consulting – 1995-Present
Consultant / Freelance Designer

Freelance Web, graphic design and photography services – product and event photography, Web site solutions, signage, logo design, and brochure and technical literature design.

LunchPailDefense.com – 2004-2009
Owner, Director

Created, launched and managed not-for-profit venture and scholarship program for Southwest Virginia High Schools (the “Lunch Pail Defense Scholarship”). Established business case, created business, built and managed overall brand, web site, Online retail store, advertising design and photography. *This domain, along with all merchandise and business assets were sold and transferred in full during 2009.

The Roanoke Times
Advertising Graphic Designer

Radford University
Graphic Designer

United States Marine Corps – Engineer
Platoon Sergeant, Trainer, Engineer

  • 8 years active and reserve duty
  • USMC School of Engineering
  • Operations Desert Shield and Desert Storm
  • Veteran, Honorable discharge

EDUCATION

Radford University

BS, Art and Graphic Design Studio Art

USMC School of Engineering